A trade show in a class of its own
With our participation in the it-sa Expo&Congress 2023 in Nuremberg, we have once again succeeded in significantly strengthening our presence in the IT solutions market—not least due to the successful presentation of F4SD. The trade fair, which took place from October 10 to 12, attracted nearly 20,000 trade visitors from 55 countries and 795 exhibitors from 30 countries, representing an increase of about 30 percent compared to the previous year. This makes it clear: trade fairs are still on the rise!
Our booth was well-attended throughout the entire trade show and attracted a great deal of attention from customers, prospective clients, and industry professionals. In addition to the Nintendo console, where retro-loving gaming fans could play a round of Mario Kart or Street Fighter,F4SDwas the absolute highlight of our trade show presence. Our in-house developed service desk solution impressed numerous IT decision-makers and their staff.
However, the products from our partnersMatrix42, Varonis, andNexthinkalso impressed in many ways. Overall, we stood out thanks to the cohesive, comprehensive approach of our portfolio, which covers ITSM, ESM, analytics, and IT security. The result: numerous leads, scheduled meetings, and new contacts that will help us further expand our network.
In addition to our technical expertise and attractive range of IT solutions, we once again stood out this year with a thoroughly successful booth design by our long-standing exhibition stand builder,DIMAH MarkenRaum GmbH. Particular highlights included the newly designed back wall, which linked the gaming theme of our exhibition presence with our hero slogan, as well as the large ceiling hangers featuring our brand logos. The clean, wood-look flooring, the lounge, the bar tables, and the spacious counter created a welcoming, modern, and uncluttered atmosphere that also encouraged visitors to linger.
Beyond the visual appeal, we also impressed visitors with the fantastic atmosphere created by our trade show team, who went above and beyond to take care of every guest. Whether it was assisting with the game console, serving drinks, or identifying specific needs and providing tailored advice—our marketing and sales colleagues, along with our product experts, took plenty of time to speak with every prospective customer.
Anyone familiar with Consulting4IT knows that we never skimp on the fun. So, naturally, there was a lot of excitement leading up to our booth party on Wednesday evening—and just as much of a crowd when the time finally came. As in previous years, Andreas Mecke and his fantastic catering team fromSchiller 9kept us well-fed with delicious food and cocktails throughout the party. Two professional Teufel speakers and our product manager, who transformed into a celebrated DJ for the occasion, provided plenty of bass and a party atmosphere. But that wasn’t all—drawn by the hustle and bustle and the lively atmosphere, a band later joined us and spontaneously performed a few songs right at our booth.
Conclusion: it-sa2023 was a huge success! Itfar exceeded our expectations, and the results are simply sensational. We’re still buzzing from the experience of this magnificent trade show. We’d like to extend our heartfelt thanks to our team, our partners, and our guests, who made this event an unforgettable experience. We’re already looking forward to the next one!
